Business Valuation

Know what your business is worth – and what’s driving that number.

Get an Objective
Business Valuation

What’s your business worth? It’s one of the most important questions you can ask – and one of the hardest to answer objectively.

Most valuations get it wrong in one of two directions. Owners overvalue based on what they’ve put in. Buyers undervalue based on what they want to pay. An independent valuation cuts through both.

We provide business valuations for sellers preparing for exit, buyers assessing an acquisition, partners in dispute resolution, and owners who simply want to understand the financial asset they’ve built.
Full guide: how to value a business in Australia.

When you need a valuation

Preparing to sell

Before you set an asking price or talk to a broker

Considering an acquisition

Before you set an asking price or talk to a broker

Partnership restructure or buy-out

Fair value for all parties

Estate planning and succession

Before you set an asking price or talk to a broker

Dispute resolution

Separating, divorcing, or unwinding a partnership

Strategic planning

Benchmarking the value you're building year on year

before you set an asking price or talk to a broker

Considering an acquisition

before you set an asking price or talk to a broker

Partnership restructure or buy-out

fair value for all parties

Estate planning and succession

before you set an asking price or talk to a broker

Dispute resolution

separating, divorcing, or unwinding a partnership

Strategic planning

benchmarking the value you’re building year on year

What we do for buyers

There is no single method that applies to every business. The right approach depends on the type of business, its size, its profitability, and the purpose of the valuation.

The number matters. But understanding what's driving the number matters more. We explain both.

What normalisation means - and why it matters

Raw financial statements don’t always reflect the true earnings of a business. Owner wages, personal expenses run through the business, one-off items, and related-party transactions all distort the picture.

Normalisation adjusts the earnings to reflect what the business would actually generate under arm’s-length, ongoing operation. This is the number that drives valuation – and it’s almost always different from what the P&L shows at face value.

We normalise earnings as a standard part of every valuation engagement.

What drives value in an SME

Two businesses with the same EBITDA can have very different valuations. The difference comes down to risk. Buyers pay more for businesses that are:

Are you sure your business is saving on tax?

What our clients have to say

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Damien L2
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Advice provided was on point.
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Kate Braybrook
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Morgan makes the finance world feel strangely… human. I’m not a client of his, but I work alongside him in the industry, and every interaction has shown me exactly why his clients rave about him. He’s sharp, honest, ridiculously responsive, and genuinely invested in good outcomes. He’s also been generous in referring business my way, which tells you everything about his integrity and how much he backs the people he works with. If you want a broker who actually cares and doesn’t disappear into the spreadsheet void, Morgan’s your guy.
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Mark
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Morgan and the team from Creditte have been instrumental in helping our business think about our financial future. They provide innovative advisory, pragmatic strategies and are very responsive to the changing dynamics of business - as well assisting in more complex M&A / due-diligence matters. We have nothing but praise for the team and would highly recommended them to our network.
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Simon Tessmann
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We’ve been working with Morgan for a few years now, and he’s consistently prompt and knowledgeable. He breaks complex advice down so it's easy to understand and genuinely cares about helping businesses grow and succeed. Highly recommend to anyone wanting a helpful, knowledgeable accountant on their side.
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Ann Strong
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Highly recommend the team at creditte chartered accountants & advisors. For excellent and professional service.
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Brent Neale profile picture
Brent Neale
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Morgan and his team are incredible. Morgan & Andrew are super responsive, knowledgeable and proactive. I've been a client for a few years now and I've never had to follow up on anything and if needed, I can jump on the phone with Morgan and he will tell me what I need to do, as if we're chatting over a beer. But if you're one of my competitors, please disregard this. In that case, Creditte are horrible and you should stay away ;)
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David Kopelke
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Morgan is always on hand to provide me with sound advice.
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Jackson Brigg profile picture
Jackson Brigg
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I’ve known Morgan since the early days of Creditte, and one thing that has remained constant throughout the company’s growth is the level of service he and his team provide. I work in an industry that works solely with accountants, and over the years I’ve met thousands.. believe me, they are not all the same. Morgan and his team stand leagues above the rest. I couldn’t recommend them highly enough.
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Maryanne K
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I had a query about setting up my small business correctly for GST. Morgan from Creditte easily took care of this for me, explaining the process and in a matter of minutes, had me registered and ready to go. He was professional, friendly and helpful - all the qualities you're looking for in an accountant. And there was no jargon. Perfect!

Frequently Asked Questions.

For most SMEs, we can produce a preliminary valuation within 2–3 weeks of receiving the financial information. A formal valuation report takes longer, depending on complexity.

Our business valuations are advisory valuations – designed to inform decisions. For legal proceedings that require a registered valuer’s report, we can refer you to an accredited business valuator. For most commercial transactions and planning purposes, an advisory valuation is exactly what’s needed.

Three years of financial statements (P&L, balance sheet), tax returns, BAS records, and a general overview of the business model, client base, and any significant upcoming changes. We’ll send you a clear request list after the initial call.

Yes – though the methodology changes. Early-stage businesses with strong growth and a clear path to profitability are often valued on revenue multiples or forward earnings projections. We’ll work with what the business has and be straight with you about what the market will likely support.

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