Business Valuation
Know what your business is worth – and what’s driving that number.
Get an Objective
Business Valuation
What’s your business worth? It’s one of the most important questions you can ask – and one of the hardest to answer objectively.
Most valuations get it wrong in one of two directions. Owners overvalue based on what they’ve put in. Buyers undervalue based on what they want to pay. An independent valuation cuts through both.
We provide business valuations for sellers preparing for exit, buyers assessing an acquisition, partners in dispute resolution, and owners who simply want to understand the financial asset they’ve built.
Full guide: how to value a business in Australia.
When you need a valuation
Preparing to sell
Before you set an asking price or talk to a broker
Considering an acquisition
Before you set an asking price or talk to a broker
Partnership restructure or buy-out
Fair value for all parties
Estate planning and succession
Before you set an asking price or talk to a broker
Dispute resolution
Separating, divorcing, or unwinding a partnership
Strategic planning
Benchmarking the value you're building year on year
before you set an asking price or talk to a broker
Considering an acquisition
before you set an asking price or talk to a broker
Partnership restructure or buy-out
fair value for all parties
Estate planning and succession
before you set an asking price or talk to a broker
Dispute resolution
separating, divorcing, or unwinding a partnership
Strategic planning
benchmarking the value you’re building year on year
What we do for buyers
There is no single method that applies to every business. The right approach depends on the type of business, its size, its profitability, and the purpose of the valuation.
EBITDA multiple - the most common method for
trading SMEs
EBITDA stands for Earnings Before Interest, Tax, Depreciation and Amortisation. It’s a proxy for the operating cash the business generates.
A multiple is applied based on the industry, growth profile, and risk characteristics. Multiples for Australian SMEs typically range from 2x to 6x EBITDA.
Example: a business with $400,000 EBITDA in a sector trading at a 3.5x multiple would be valued at approximately $1.4 million.
Asset-based valuation - used when assets drive value
Some businesses are valued primarily on what they own, not what they earn. Property, plant, equipment, intellectual property, client lists, and goodwill are all components. More common in asset-heavy businesses – manufacturing, logistics, property.
Comparable sales - market evidence
Where market data is available, we use comparable transactions to validate the valuation – giving a market-based cross-check against the earnings multiple approach.
Discounted cash flow - for businesses with strong future earnings
A DCF model values the business based on projected future cash flows, discounted back to present value. More common in larger transactions and businesses with a clear, defensible growth story.
The number matters. But understanding what's driving the number matters more. We explain both.
What normalisation means - and why it matters
Raw financial statements don’t always reflect the true earnings of a business. Owner wages, personal expenses run through the business, one-off items, and related-party transactions all distort the picture.
Normalisation adjusts the earnings to reflect what the business would actually generate under arm’s-length, ongoing operation. This is the number that drives valuation – and it’s almost always different from what the P&L shows at face value.
We normalise earnings as a standard part of every valuation engagement.
What drives value in an SME
Two businesses with the same EBITDA can have very different valuations. The difference comes down to risk. Buyers pay more for businesses that are:
- Predictable - recurring revenue, contracted income, long-term clients
- Scalable - not dependent on the owner for day-to-day delivery
- Tax planning including CGT small business concessions
- Low-risk - diversified client base, no single client over 15–20% of revenue
- Well-documented - clean books, organised records, clear processes
- Growing - demonstrable upward trend in revenue and earnings
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What our clients have to say
EXCELLENT
Based on 43 reviews
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Damien L2
Advice provided was on point.Posted on Google![]()
Kate Braybrook
Morgan makes the finance world feel strangely… human. I’m not a client of his, but I work alongside him in the industry, and every interaction has shown me exactly why his clients rave about him. He’s sharp, honest, ridiculously responsive, and genuinely invested in good outcomes. He’s also been generous in referring business my way, which tells you everything about his integrity and how much he backs the people he works with. If you want a broker who actually cares and doesn’t disappear into the spreadsheet void, Morgan’s your guy.Posted on Google![]()
Mark
Morgan and the team from Creditte have been instrumental in helping our business think about our financial future. They provide innovative advisory, pragmatic strategies and are very responsive to the changing dynamics of business - as well assisting in more complex M&A / due-diligence matters. We have nothing but praise for the team and would highly recommended them to our network.Posted on Google![]()
Simon Tessmann
We’ve been working with Morgan for a few years now, and he’s consistently prompt and knowledgeable. He breaks complex advice down so it's easy to understand and genuinely cares about helping businesses grow and succeed. Highly recommend to anyone wanting a helpful, knowledgeable accountant on their side.Posted on Google![]()
Ann Strong
Highly recommend the team at creditte chartered accountants & advisors. For excellent and professional service.Posted on Google![]()
Brent Neale
Morgan and his team are incredible. Morgan & Andrew are super responsive, knowledgeable and proactive. I've been a client for a few years now and I've never had to follow up on anything and if needed, I can jump on the phone with Morgan and he will tell me what I need to do, as if we're chatting over a beer. But if you're one of my competitors, please disregard this. In that case, Creditte are horrible and you should stay away ;)Posted on Google![]()
David Kopelke
Morgan is always on hand to provide me with sound advice.Posted on Google![]()
Jackson Brigg
I’ve known Morgan since the early days of Creditte, and one thing that has remained constant throughout the company’s growth is the level of service he and his team provide. I work in an industry that works solely with accountants, and over the years I’ve met thousands.. believe me, they are not all the same. Morgan and his team stand leagues above the rest. I couldn’t recommend them highly enough.Posted on Google![]()
Maryanne K
I had a query about setting up my small business correctly for GST. Morgan from Creditte easily took care of this for me, explaining the process and in a matter of minutes, had me registered and ready to go. He was professional, friendly and helpful - all the qualities you're looking for in an accountant. And there was no jargon. Perfect!
Frequently Asked Questions.
For most SMEs, we can produce a preliminary valuation within 2–3 weeks of receiving the financial information. A formal valuation report takes longer, depending on complexity.
Our business valuations are advisory valuations – designed to inform decisions. For legal proceedings that require a registered valuer’s report, we can refer you to an accredited business valuator. For most commercial transactions and planning purposes, an advisory valuation is exactly what’s needed.
Three years of financial statements (P&L, balance sheet), tax returns, BAS records, and a general overview of the business model, client base, and any significant upcoming changes. We’ll send you a clear request list after the initial call.
Yes – though the methodology changes. Early-stage businesses with strong growth and a clear path to profitability are often valued on revenue multiples or forward earnings projections. We’ll work with what the business has and be straight with you about what the market will likely support.
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