Selling a Business
Maximise your sale price. Minimise your tax. Get the exit you’ve worked for.
Selling Your Business? Preparation Is Everything
Most business owners only sell once. That’s not enough practice runs to get it right without help.
The difference between a good exit and a great one usually comes down to two things: how prepared the business is before it goes to market, and how well the tax is structured on the way out.
We work with sellers across Australia – from early-stage exit planning through to settlement day. See our full guide: How to sell a business in Australia.
Who We Help
You’ve built something. Now you want to get maximum value for it — and minimise the tax bill on the way out.
We work with business owners who are 1–3 years from an exit, as well as those who need to move quickly. The earlier we’re involved, the better the outcome.
- Business valuation and pricing strategy
- Exit structure advice - asset sale vs share sale
- Tax planning including CGT small business concessions
- Financial clean-up and preparation for sale
- Due diligence support and data room preparation
- Heads of Agreement and settlement review
Business valuation
Before you talk to a broker or a buyer, you need to know what your business is actually worth. Not what you think it’s worth. What the market will pay.
We apply the methods buyers and their advisors use – EBITDA multiples, asset-based valuation, comparable sales data – and give you a realistic picture of value. More importantly, we tell you what’s driving that number and what you can do to improve it. See: business valuation.
Exit planning
A good exit takes preparation. The businesses that sell for the best prices are the ones that look clean, simple, and low-risk from the buyer’s perspective.
We work with you on the financial and operational factors that drive value: clean books, predictable revenue, documented processes, reduced key person dependence. Read: how to prepare your business for sale.
Deal structure - asset sale
vs share sale
This is one of the most important decisions in any business sale, and it affects both the price and the tax outcome.

An asset sale gives the buyer clean liability protection. A share sale can be simpler and may have CGT advantages for you as the seller. We model both scenarios so you can negotiate from a position of clarity. Full breakdown: asset sale vs share sale.
Tax strategy -CGT and small business concessions
The Australian tax system offers significant CGT concessions for eligible small business owners. Used correctly, these can dramatically reduce — or in some cases eliminate — the capital gains tax on your sale.
- 15-year exemption - if you've owned the business for 15 years and are aged 55 or older
- 50% active asset reduction - reduces the taxable capital gain by 50%
- Tax planning including CGT small business concessions
- Retirement exemption - up to $500,000 of the capital gain can be excluded, tax-free
- Rollover - defer the gain if you're acquiring a replacement asset
Eligibility is specific and the rules interact with each other. Detailed guide: CGT when selling a business in Australia.
Due diligence support
- sell side
Buyers will conduct due diligence. The smoother that process runs, the lower the risk of price re-negotiation or the deal falling over.

We prepare a sell-side due diligence pack – organised financial statements, BAS records, payroll data, a clean asset register – so you’re in control of what buyers see and how they see it. See our financial due diligence services.
Heads of Agreement and settlement
Once you have a buyer, the commercial terms need to be locked in correctly. We review the Heads of Agreement, advise on price adjustments (stock, work in progress, leave entitlements), and make sure you’re not giving away value in the fine print.
The owners who get the best exits start planning early. Two years of preparation. One year to transact. That's the realistic timeline for a premium outcome.
The selling process — what to expect
What our clients have to say
Frequently Asked Questions.
Most SME transactions use a multiple of EBITDA. The multiple depends on the industry, the size of the business, growth trajectory, and risk profile. We explain your specific multiple in plain terms. See: creditte.com.au/blog/ebitda-multiples-australia/
That depends on your structure, how long you’ve owned the business, and whether you qualify for small business CGT concessions. For eligible owners, the tax outcome can be significantly reduced. We model your specific position before you commit to anything.
See: creditte.com.au/cgt-when-selling-a-business-in-australia/
A broker can help you find buyers and manage the sales process. We complement that — we’re your independent financial and tax advisor throughout the transaction. The two roles are different. You need both.
A broker can help you find buyers and manage the sales process. We complement that — we’re your independent financial and tax advisor throughout the transaction. The two roles are different. You need both.
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